Established in 2006.
Here's how 20 Peacocks was conceived. In Paris, on a mission to find good shirts at a good price, Mehdi (the shop's first owner and creative force) wandered into something seldom seen in NYC -- a shirt and tie boutique. When he lingered over a purple chemise with a three-button collar and navy top-stitching, the salesman offered this for encouragement: "il faut oser, monsieur". Translation: One Must Dare. He did, 4 years later, by opening a shirt and tie shop on the LES.
Now 20 Peacocks is undergoing it's own makeover. Hillary Flowers is operating the brand from a new location on Madison Ave. She'll focus on the custom shirts our clientele grew to love over the years, and she'll do it in the spirit of Mehdi's inimitable flare.
20 Peacocks Custom shirts allow for all of the individual expression you can muster. We have thousands of fabrics to browse, select your collar, choose your cuffs, add pleats, pick a pocket, don a monogram. Choose every detail including the button & thread color for every bespoke shirt, designed by you! :)